Experts Need Experts

I help early stage founders pursue market fit by centering their customers and the context of their business.


Hi, I’m Ashley and I help early stage founders pursue market fit by centering their customers and the context of their business.

ABOUT ME


My experience at Prudential, JP Morgan, and with founders has shaped my ability to define and solve ambiguous problems. I empower teams to lay all cards on the table, identify key information, assumptions, and risks, and move forward confidently.

Balancing competing priorities is tough - you’re an expert in your field, and even experts need a sounding board.

Leader, strategist, marketer, salesperson, product manager, and problem-solver. You are constantly switching roles to meet the demands of your growing business.

You wear many hats.

You set ambitious targets, aiming to scale, innovate, and make a lasting impact.

You have big goals.

You navigate tight deadlines, high expectations, and the unpredictable challenges of building a business. Every day demands your resilience and focus as you push through to achieve your goals.

You manage constant pressure.

Who I’ve Worked With

When we partner together

  • I’m going to say the quiet part out loud so we can confront it together.

  • You'll understand where to dig deeper and what actions to take next.

  • You will feel ease, clarity, and inspiration.

  • You'll be able to make quality decisions faster.

  • You'll discover that partnership is what you needed all along.

This is achieved through

  • Getting to know the assumptions, context, and strengths of you, your team, your idea, and your business.

  • Identifying gaps in your business and idea, and determining what is needed to address them.

  • Breaking down all information to ruthlessly prioritize your top three priorities and create an action plan.

  • Supporting you in digesting new information as it comes in.

Crafting Product Success Stories

We shape and build a thriving future

Turn possibilities into achievements. Are you ready?

Note: All services start with a free 45 minute discovery call

1:1 Sparring Sessions

Unlock clear decision-making with high-impact sparring sessions that drive deep thinking, innovative problem-solving, and address your blind spots and challenges.

This is for you if you are looking to try and buy as you go.

Startup Therapy

Achieve clarity and direction with subscription-based support, featuring live calls and continuous strategic guidance to keep pace with you and your startup needs.

This is for you if you have strategic issues that require more than one session and will benefit from continuous support.

Flex Product Management

Get long-term, embedded product management that aligns with your vision, providing personalized strategies and becoming an essential part of your team.

This is for growth-stage businesses needing long-term, embedded product management with tailored strategies, especially those looking to fill gaps, refine their strategy post-GTM, or manage rapid growth.

Testimonials

Ashley spearheaded the effort to deliver Chase’s Wealth Plan, recognized as the 'Best Personal Finance Product' and 'Best Digital Initiative.' She is an exceptional product leader, mentor, and an invaluable asset to any team.

Read the full review here [scroll down].

“Ashley is a gem to work with! She goes above and beyond to meet your needs. Being a listener sets her apart. Many want to talk, but she listened and that's when we were able to find some magic.”

Let’s work together

Together, we can create something great. Realize your venture’s full potential through strategic focus and unique positioning.