I help founders and brands close the gap between their decisions and their customers.
Founder of Startup Baddie. Creator of Founders, Funders, Fractionals (F3). Co-founder of B2B Haus. Speaker, moderator, and the person reading the room so you don't have to guess.
A trusted voice on customer-centered organizations, available for four kinds of collaborations.
Hi, I'm Ashley. I spent a decade at JPMorgan and Prudential across corporate finance and tech product, then went independent and founded Startup Baddie, my advisory practice for founders and brands that want customer-informed decision-making instead of assumption-driven growth.
Work with me at Startup Baddie →But you can't stay close to customers from behind a screen, so I bring people together in person:
- F3 (Founders, Funders, Fractionals) is my future of work community bringing the startup world together, in person, across New York, New Jersey, LA, SF, and Austin.
- B2B Haus, which I co-founded, is a curated hub that activates at the conferences and cultural moments where business gets done, making space for the one thing AI can't automate: trust built through presence.
Everything I build runs on the same thesis: the businesses that win the next era are the ones who stay closest to their customers, lead with creativity and curiosity, and let both shape every decision they make.
Seton Hall undergrad, NYU Stern MBA. Off the clock, you'll catch me talking reality TV and astrology, hunting down new restaurants and coffee shops, and defending New Jersey to anyone who needs to hear it.
I'm in the rooms your customers are in.
F3 (Founders, Funders, Fractionals) and B2B Haus, the hub I co-founded, bring founders, funders, fractional leaders, and creators together to think out loud, turning what happens in the room into intelligence brands can't get from a survey.
2,980 registrations and counting, across 29 events. Mostly seed-to-Series B founders, investors, and fractional or in-house C-suite leaders across marketing, finance, ops, revenue, product, and tech, centered in New York and New Jersey with growing chapters in LA, San Francisco, and Austin.
Partnering with me is a direct line into what the people you're trying to reach are thinking and doing.
Community Event Partners
Brands who've sponsored F3 and B2B Haus events.
Brand Partnerships
Direct brand deals I've closed myself, outside of community events.
Put me on your stage.
I speak, moderate, and run workshops for founders, brand teams, and communities. I've spent years building rooms, so I know how to hold one.
In the wild.
Podcasts I've been on, places I've been quoted, and pieces about the work.
Startup Baddie, the newsletter.
Once a month I write Startup Baddie: a building-in-public look at the decisions, lessons, and shifts behind everything I'm running. I share the story so you can learn from it or see your own in it.
Subscribe on Beehiiv →
Let's make something happen.
ashley@ashleygracejefferson.com
Let's start the conversation.
Speaking, brand partnerships, advisory, or press — tell me a bit about what you have in mind.
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